OUR BLOG

Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.

For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.

If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo

Are you banishing the bland?

I recently saw an interview where the questioner asked, “What do you fear most?” The unexpected and thought-provoking response was “Living a bland life.”

7 reasons why people buy a product or service

What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation that we, as business owners, marketers or copywriters, need to identify.

Challenge: Design YOUR ideal working week!

Each year or so I embark on a lifestyle or productivity challenge. This time I’ll attempt to combine several life hacks into one golden week. I invite you to join me.

Have you painted your Ferrari?

I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in and paid a premium just to carry around a logo. Had I fallen for the marketer and ignored the engineer?

13 golden rules to writing effective web copy – Part 1

Writing website copy is a unique skill. It’s totally different to writing copy for brochures, newsletters and reports. Why? Because your web copy needs to attract, engage and persuade someone in a matter of seconds.

How to procrastinate: nine tips from a pro

Why is there such focus on how to be productive when many of us spend our time faffing around? There should be more tips on how to procrastinate. Here they are.

It’s time we celebrated the freedoms of soloism

Running your own show comes with plenty of challenges. But here we pause to celebrate the exhilarating freedom, flexibility and control that come from being your own boss.

23 simple tips on writing for the web

Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years.

‘How can I make mine look bigger?’

It seems that insecurities about size and shape abound among business owners. And the little question of size is one that pops up regularly. But does it matter?

I know what you did last event: Six terrible tips

by Peter Crocker You may think no one sees you lurking in the corner at networking events. But I know exactly what you‘re up to …

Is it time for you to rethink LinkedIn?

I’m being stalked by LinkedIn. Just today it sent me personalised news, endorsed my skills and connected me with a new business partner. Perhaps it’s time for me to stop ignoring it so rudely.

Beware the ‘man with the gun’ in your business

What if there was someone in your business with the power to bring down the whole shooting match? Chances are there is, and it’s critical to know exactly who has their itchy finger on the trigger.

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