OUR BLOG

Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.

For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.

If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo

The year I lost my business mojo. And 7 warning signs.

Years ago, an old friend – having had a little too much truth serum – took me aside at the pub, put his hand on my shoulder and said “You’ve lost your mojo man. What happened?!” It was a wake up call.

Do you have these four small business addictions?

In business, and life, we repeatedly make resolutions, take stock, turn over new leaves and pledge to give things up. Problem is, cold turkey never works (for me anyway!). So what to do?

6 1/2 dud clients: Some customers are always wrong!

As one frazzled freelancer said to another: “Business would be great if it wasn’t for my clients!” The Seagull, Power Tripper, Jilted Lover… not only is the customer not always right, but here are 6½ that are very wrong.

What does the Internet say about you when you leave the room?

I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.

Is the term ‘lifestyle business’ an insult or a compliment?

It was suggested to me recently that I had a ‘lifestyle business’. It was intended as a compliment, but I’ve since been mulling over what that term really means. For me it has connotations that don’t sit well. And I’m not alone.

Are you green and growing, or ripe and rotting?

Recently I’ve been dreaming of lying on the grass and staring at the sky. Just for a year or two. “Catch up with you later world!” I’d quip on Instagram (if I had an account). But I don’t dare, for the youth are breathing down my neck!

Is my mobile office a pipe dream?

When I started my writing business, part of the dream was being able to work from anywhere. While that is now quite feasible, I still spend most of my work hours plugged into an office. It begs the question: does the reality of the ‘laptop lifestyle’ live up to the dream?

Settle in. This could take a decade … or two.

As I sat across the table from a marketing manager to discuss a new project, I realised I’d been here 10 years earlier! It was the fourth company, the fourth website, the fourth brief, but the same four people at the table. Am I stuck in Groundhog day?

Let’s talk politics, religion, vaccinations and equality… or not.

When it comes to building a personal profile and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or does authenticity demand unfiltered honesty?

Dear Business, we need to talk about ‘us’

We’ve shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have changed. We need to talk.

But enough about me…what do you think of me?

As a business owner, it’s natural to want to tell the world who you are, what you do and why you’re the best. So when it comes to writing marketing or advertising copy, it’s easy to fall into the trap of only talking about “me, me, me”.

Could you be tempted to re-run the rat race?

It’s easy to get the impression that everyone in corporate land is quietly plotting their escape from the rat race to run their own business. But, it’s not a one-way street.

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