Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.
For more than 10 years, Peter was Marketing Director at www.flyingsolo.com.au, Australia’s online community for solo business owners. Flying Solo is home to Australia’s largest small business forums and some 2,000 articles from a team of experts covering topics such as starting out, networking, marketing, productivity and technology. Peter remains a contributing columnist on matters small business and marketing.
If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo
Describing a ‘typical’ solo business owner is like trying to describe an ‘average’ person. But as diverse as we are, those in the flourishing soloist movement share many tribal similarities.
You might have 100 Facebook friends, 250 LinkedIn connections and 500 Twitter followers, but when push comes to shove, your long-term success relies on the support of just 12 individuals.
Meetings, deadlines, multi-tasking, smart phones, caffeine and chaos: it seems business is all about busyness. Ask people how they are and you’ll often get “Mate! Busy!”
It seems to me that everyone has a golden age in the past or a vision of the future where everything seems idyllic. The question is, why is that time not right now?
Ever since I started working from home, a question I often get asked is “Don’t you miss the social aspect of the office?” My response of “Not at all!” often raises an eyebrow.
Since reading ‘The Power of Less’ by Leo Babauta, I’ve been intrigued by the idea of minimalism in business, and life. Its promise: Do less. Get more done.
You may not take him for a great philosopher or self-help guru, but I found the rules of life Jerry Seinfeld shared on Denton’s Enough Rope a few years back very inspiring for business and life.
When I first went out on my own in 2002, Google seemed to think I was the only ‘Sydney Copywriter’ in existence (well, me and Glenn Murray!) Today, there are 462k results. In fact, there are thousands of experts on tap for anything you need. So, what to do?
“What keeps us healthy and happy as we go through life? If you were going to invest now in your future best self, where would you put your energy?” So begins a TED talk on the world’s longest happiness study. The answer is clear, but not easy.
Imagine if we spoke about ourselves the way some businesses speak about themselves. Imagine no more, Crocks is using marketing jargon and talking himself up.
Death. I’ve been thinking about it a lot recently. It seems to be going around. Just this month, I’ve heard of the loss of Uncle Jack, a lovely kindergarten teacher and a great friend’s father. We’re all in its shadow.
We’ve shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have changed. We need …