Content
Strategist.
Writer.
01
Speciality
Simplifying complexity.
My core work is business-to-business communications for corporates. Partnering with agencies, I write extensively for tech companies like Google, SAP, monday.com, Zendesk, Salesforce, Hubspot, DELL, Adobe, and brands like Vodafone, AGL, Uniti and Westpac.
Their brief: translate dense technical information into clear insights.
02
Passion
Australian success stories.
Every good business has an inspiring story to share. I love interviewing and telling the stories of home-grown founders, from a third-generation mining parts manufacturer and cleaning empire to a sustainability software leader and an organic meat pioneer.
03
Services
Content strategy. Writing.
It starts by understanding your business, defining your audience(s), identifying your unique strengths and crafting compelling messages. The next step is translating that into websites, content marketing, social media, advertising or video to build your brand.
Background
Advertising, marketing, publishing, business.
My background was in digital advertising agencies before going freelance years ago. Previously, I was Marketing Director and Editor of Flying Solo, Australia’s largest small business community, and Head of Publishing at Pinstripe Media with various business and finance titles. I hold a Bachelor of Business (UTS), majoring in Marketing & Advertising.
Contact
Peter Crocker
Get in touch to discuss your project or request samples.
