OUR BLOG

Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.

Peter is also a partner at www.flyingsolo.com.au, Australia’s online community for solo business owners. Over on Flying Solo you’ll find Australia’s largest small business forums and over 1,500 articles from our team of experts. Articles are discussed throughout the week on topics such as starting out, networking, marketing, working smarter and technology.

If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo

Meet Crocks: Australia’s #1 bloke

by Peter Crocker Imagine if we spoke about ourselves the way some businesses speak about themselves. Imagine no more, Crocks is using marketing jargon and …

7 reasons why people buy a product or service

by Steve Manning What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to …

Challenge: Design YOUR ideal working week!

by Peter Crocker Each year or so I embark on a lifestyle or productivity challenge. This time I’ll attempt to combine several life hacks into …

Have you painted your Ferrari?

by Peter Crocker. I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been …

13 golden rules to writing effective web copy – Part 1

by Steve Manning Writing website copy is a unique skill. It’s totally different to writing copy for brochures, newsletters and reports. Why? Because your web …

The power of less: Four things to stop

by Peter Crocker Since reading ‘The Power of Less’ by Leo Babauta, I’ve been intrigued by the idea of minimalism in business, and life. Its …

Do you have these four small business addictions?

by Peter Crocker In business, and life, we repeatedly make resolutions, take stock, turn over new leaves and pledge to give things up. Problem is, …

How to procrastinate: nine tips from a pro

by Peter Crocker Why is there such focus on how to be productive when many of us spend our time faffing around? There should be …

It’s time we celebrated the freedoms of soloism

by Peter Crocker Running your own show comes with plenty of challenges. But here we pause to celebrate the exhilarating freedom, flexibility and control that …

23 simple tips on writing for the web

by Peter Crocker Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you …

‘How can I make mine look bigger?’

by Peter Crocker It seems that insecurities about size and shape abound among business owners. And the little question of size is one that pops …

I know what you did last event: Six terrible tips

by Peter Crocker You may think no one sees you lurking in the corner at networking events. But I know exactly what you‘re up to …

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