OUR BLOG

Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing.

Peter is also a partner at www.flyingsolo.com.au, Australia’s online community for solo business owners. Over on Flying Solo you’ll find Australia’s largest small business forums and over 1,500 articles from our team of experts. Articles are discussed throughout the week on topics such as starting out, networking, marketing, working smarter and technology.

If you’re one of Australia’s million-plus solo business owners or have dreams of going it alone, you’ll find inspiration, advice and a sense of connection through Flying Solo

6 1/2 dud clients: Some customers are always wrong!

As one frazzled freelancer said to another: “Business would be great if it wasn’t for my clients!” The Seagull, Power Tripper, Jilted Lover… not only is the customer not always right, but here are 6½ that are very wrong.

What does the Internet say about you when you leave the room?

I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.

Is the term ‘lifestyle business’ an insult or a compliment?

It was suggested to me recently that I had a ‘lifestyle business’. It was intended as a compliment, but I’ve since been mulling over what that term really means. For me it has connotations that don’t sit well. And I’m not alone.

Are you green and growing, or ripe and rotting?

Recently I’ve been dreaming of lying on the grass and staring at the sky. Just for a year or two. “Catch up with you later world!” I’d quip on Instagram (if I had an account). But I don’t dare, for the youth are breathing down my neck!

Is my mobile office a pipe dream?

When I started my writing business, part of the dream was being able to work from anywhere. While that is now quite feasible, I still spend most of my work hours plugged into an office. It begs the question: does the reality of the ‘laptop lifestyle’ live up to the dream?

Settle in. This could take a decade … or two.

As I sat across the table from a marketing manager to discuss a new project, I realised I’d been here 10 years earlier! It was the fourth company, the fourth website, the fourth brief, but the same four people at the table. Am I stuck in Groundhog day?

Let’s talk politics, religion, vaccinations and equality… or not.

by Peter Crocker When it comes to building a personal profile and finding clients, social media is valuable for many soloists. But should passionate opinions …

Dear Business, we need to talk about ‘us’

by Peter Crocker We’ve shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have …

But enough about me…what do you think of me?

by Steve Manning As a business owner, it’s natural to want to tell the world who you are, what you do and why you’re the …

Could you be tempted to re-run the rat race?

by Peter Crocker It’s easy to get the impression that everyone in corporate land is quietly plotting their escape from the rat race to run …

We are the soul traders

by Peter Crocker Describing a ‘typical’ solo business owner is like trying to describe an ‘average’ person. But as diverse as we are, those in …

Are you banishing the bland?

by Peter Crocker I recently saw an interview where the questioner asked, “What do you fear most?” The unexpected and thought-provoking response was “Living a …

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