FAQs

Copywriting FAQs

Do you work with digital agencies and advertising/creative agencies?
Absolutely. Having written copy for many digital/advertising/creative agencies in the past, we know exactly what’s required.
So feel free to give us a call if you’d like to chat about forming a partnership.

How does good copywriting give your company the edge?
In today’s competitive marketplace, your business copy can make the difference between reaching the right customer or totally missing the mark. What’s more, you could spend a lot of money on your advertising but if it’s poorly written, your message won’t get through to your target market. By looking objectively at your business, we can identify strengths and weaknesses that may have been overlooked, and gain a sound understanding of your clients and competitors. We then provide you with original and persuasive copy that gets the right message to the right people. This gives your company the edge.

How can copy editing and proof reading help your business?
Editing your existing copy can improve and clarify your message. It ensures the language and content accurately reflects your business objectives and is relevant to your audience. Editing and proof reading also checks your existing copy for accuracy and consistency on things such as layout, spelling, punctuation, grammar and vocabulary.

How does the copywriting process work?
First and foremost, we try to make the process as simple as possible for you. Leave us to write the copy so you can get back to working on other areas of your business. Therefore, as a rough guide, the process works like this:

  • Call or email us to discuss your requirements.
  • We provide you with an upfront quote for the job.
    (A communication brief may be required before a quote is provided or work commences.)
  • Once the quote is approved, we get to work.
    This includes lots of research, as this is crucial in understanding the brief, the market, your customers and even your competitors.
  • The copy is sent back to you for review.
  • Amendments are made if necessary.
  • Copy is approved and submitted.

What about face-to-face meetings?
As copywriting is all about the written word, there is often no need to have time-consuming meetings. Phone and email work well for most clients. However, there are occasions when we’ll need to sit down to discuss a project. This usually happens either to put a face to a name for a new client or at the start of a larger job. In these cases, we’re more than happy to meet up.

What’s the difference between copywriting and copyright?
Copywriting is the art of writing text for advertising or promotional material.
Copyright is a legal term pertaining to the creation of original work such as music, movies etc. 
They are two totally separate things.