Accor Plus

Client
Accor Plus

As part of a comprehensive re-branding program across Asia Pacific, Accor Plus needed a new website. One of our digital agency partners, webqem, was tasked with designing and building the new site, and recommended Business Copywriter to write the content.

After winning a competitive pitch, the client provided us with a thorough brief, including sharing their new branding guidelines, which detailed the desired copy style and tone of voice. This fantastic brief was a crucial aspect in achieving a successful end result.


READ CASE STUDY