Creating a powerful online presence for Ideacraft

Ideacraft is a full service digital consultancy based in Sydney.

From concept creation and digital strategy to custom software development and product integrations, Ideacraft uses innovative technology to help businesses harness the benefits of mobility and connectivity.

The brief

As a start-up business, Ideacraft was in the process of building an online presence when they approached Business Copywriter to write the content for their new website.

Ideacraft is an Apple partner and as such, were seeking a website that closely aligned with Apple’s look and feel. This included a modern and clean design where information was clearly presented on the page and easily digestible for the reader.

Importantly, the content needed to be powerful, engaging and straight to the point.

The approach

Business Copywriter was engaged to write copy for five key pages on the new website – Home, About, Digital Strategy, Digital Development and Digital Products. Although this was a small number of pages, we had to get a strong message across using as few words as possible.

As part of the writing process, we spent time upfront researching the industry and some of Ideacraft’s competitors to see what was happening in the digital development space. We were then in a good position to start putting pen to paper…well, fingers to keyboard!

The result

Ideacraft were extremely happy with the content they received from Business Copywriter, which was reflected in the fact there were no changes from the first draft. Gotta love that!

They now have a slick new website that communicates professionalism and innovative thinking to its audience.

It was a fun project for us to work on and we thank Stephen Holland and his team at Ideacraft for making the process so enjoyable.

View the new Ideacraft website here >>

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