Are you green and growing, or ripe and rotting?

Recently I’ve been dreaming of lying on the grass and staring at the sky. Just for a year or two. “Catch up with you later world!” I’d quip on Instagram (if I had an account). But I don’t dare, for the youth are breathing down my neck!

‘How can I make mine look bigger?’

by Peter Crocker It seems that insecurities about size and shape abound among business owners. And the little question of size is one that pops up regularly. But does it matter? When talking marketing with solo business owners, especially those just starting up, a common question is “How can I make my business appear larger?”

The power of patience

by Peter Crocker In a world that glorifies rapid growth, romanticises rags-to-riches stories and lauds overnight sensations, you’d think that business success hinges on dreaming up the next big idea. Does it really? The reality is that in home offices, backrooms, garages, vans and cafés, business owners spend years creating successful ventures. How long does it take to build a …

Is there a secret to passive income?

by Peter Crocker There is a whole industry built around selling the idea that you can escape your job, earn a six figure income and retire in a few years – all working part-time from anywhere. Count me in! I’ve done some reading and the promise varies from sales letter to telegraph pole, but some of the common features are:

Cut to the chase

by Peter Crocker When you run your own business, you’ll inevitably be presented with great-sounding opportunities by prospective partners. But beware, most of what glitters is not gold. While it’s nice to have options, the fact is that only a small percentage of ideas will come to fruition. Successful business people have a sharp ability to rapidly get to the …

Seven things I’ve learnt from big business

by Peter Crocker It’s easy to criticise large institutions for their bureaucratic processes and customer service shortcomings. But, by examining what they do well, there’s a wealth of ideas for small businesses. Here are seven… 1. Be firm. Try negotiating the price of a Big Mac, or getting a cinema to change the time of a movie. It’s easy to …

Could you sell your business?

by Peter Crocker You’ve worked hard, built up a good customer base and established a profitable niche for your business, but is it actually worth anything? Would anyone buy your business? Recently I was talking to a GP who had run his own busy surgery for many years. He was contemplating retirement and I asked him his plans for the …

How great companies turn crisis into opportunity

by Peter Crocker In a recent interview in Fortune magazine, management guru Jim Collins, author of business classics Built to Last and Good to Great, discussed what a business needs to thrive through uncertainty. Collins has spent several years studying how successful companies navigate turbulent times. He’s examined history including recent events such as 9/11 and the dot-com crash. His …

The bikini concept

by Peter Crocker My last article looked at selling to existing customers with the phrase “I’ve got an idea for you.” But what about using a similarly proactive approach with new prospects? Recently I was approached by an editor looking for freelance work. But rather than send through a CV or samples, she edited my website with some recommendations on …

I’ve got an idea for you

by Peter Crocker In a Flying Solo poll 43% of respondents said they would like to increase their flow of new business. Whenever this topic comes up, thinking tends to focus on “How and where can I find new customers?” But there is another way. Last week whilst making coffee, a marketing idea occurred to me that I thought would …

How business partnerships work

by Peter Crocker Can business partnerships help you grow your business without getting paid? Possibly. One way is to help a client build a business by putting the value of your expertise on the line. Recently a long-term client of mine returned from America with a new business idea he was starting up. We met to discuss the writing of …