Is it time to crack the WIP?

by Peter Crocker A mate of mine kicked off this year by escaping the office to develop new plans, products and growth strategies for his business. What happened was unexpected. Rather than return with a to-do list full of new actions and exciting plans, he came back with a to-do list shorter than when he left. After careful consideration over …

SMART goal setting: Making ‘New Week resolutions’

by Peter Crocker Over the summer, I love imagining grand visions for a glittering year ahead. But when it comes to developing the necessary action plans, I start to nod off. As we’ve talked about a lot, January is the ideal time to make resolutions, set goals and create marketing strategies for the year ahead. I usually do these things, …

The cheat’s guide to exceeding expectations

by Peter Crocker “Under promise, over deliver!” is considered brilliant advice for business owners. But many people only focus on the hard work of over delivering, when it can be easier, and frankly more effective, to get better at under promising. A great tip from Steve Herzberg’s effective selling presentation at this year’s Flying Solo LIVE! was that ‘constantly exceeding …

The easy email clients love you for

by Peter Crocker There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want your customers to perceive you as switched on, reliable and trustworthy, read on.

Whipping time: The accountability exercise

by Peter Crocker Well, it’s past 10am on 11 December so the whip’s out! It’s time to see if the power of accountability has worked for the 39 brave souls who made a commitment to achieve one important task before the end of the year. The theory is that by simply telling someone you’ll do something and when you will …

Is your word your bond?

by Peter Crocker ‘Gumps’, the oldest member of my family, is a 91 year old country stockman. Back in the day, he did big deals on nothing more than a handshake. But it seems promises are getting increasingly casual. Is your word your bond? Gumps was telling me that a couple of water bills that showed usage a little on …

The accountability exercise

by Peter Crocker Forget “New Year’s resolutions”. What about “This Year’s resolutions”? I’d like to suggest a short and simple exercise which will use the proven power of accountability to help you achieve something extremely important this year. I also posed this same challenge in an earlier article called Tell someone who cares. The concept is that for many people, …

Part 2: Tell someone who cares

by Peter Crocker In my last article I wrote about the power of accountability and the importance of setting deadlines for getting things done. This topic was triggered because for me, and many others, it’s often difficult to achieve goals or complete tasks efficiently without a time-specific deadline.

Tell someone who cares

by Peter Crocker Why is the builder’s house half built? Why does the mechanic’s car need a service? Or in my case, why hasn’t the copywriter’s website been refreshed for… well, a long time. It’s time I did something about it and I hope you’ll be able to help.