But enough about me…what do you think of me?

by Steve Manning As a business owner, it’s natural to want to tell the world who you are, what you do and why you’re the best. So when it comes to writing marketing or advertising copy, it’s easy to fall into the trap of only talking about “me, me, me”. I’ll break this to you gently…your potential customers don’t really …

7 reasons why people buy a product or service

by Steve Manning What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation that we, as business owners, marketers or copywriters, need to identify. You see, whether you’re selling clothing, microwaves or insurance, there’s a common set of …

13 golden rules to writing effective web copy – Part 1

by Steve Manning Writing website copy is a unique skill. It’s totally different to writing copy for brochures, newsletters and reports. Why? Because your web copy needs to attract, engage and persuade someone in a matter of seconds. After all, if a potential customer doesn’t like what they see, they’re out of there with the simple click of a mouse …

5 tips to staying motivated

by Steve Manning Working for myself and being able to do it from home is fantastic. But there are some downsides of course, and one of them is a lack of motivation on the odd occasion. The surf might be calling or the kids hollering, but you know you need to bunker down and keep working. After all, that thing …

Is it acceptable to use smiley faces in business emails?

by Steve Manning I have a problem. 🙁 I seem to be including smiley face characters in more and more of my emails these days. 🙂 Most times, it’s quite upbeat. Other times, it’s just a cheeky wink. 🙂 All pretty harmless stuff really. Why do I do it? Well, mainly for the following reasons.

Like to improve your productivity?

By Steve Manning Well, exercise could be the answer! We all know the physical benefits of regular exercise. It’s good for our heart, lungs, muscles…pretty much our whole body. But did you know that exercise can also help maximise our productivity at work? Generally speaking, we tend to feel great after a good dose of exercise. Our respiratory system is …

The importance of a good client brief

by Steve Manning Whether you’re a copywriter, designer or event planner, receiving a good brief from your client is essential in delivering the best possible job for them. Confusion often occurs when a poor brief is given at the start of a project. Valuable time can be wasted because the work parameters weren’t agreed upon from the outset or you …

Do you de-brief?

by Steve Manning Well, of course you do. We all need to shower and change our clothes. But what I mean is, do you carry out de-briefs on your work? If you’re like me, you probably finish a job and move quickly onto the next one. This is fine because it means that business is good and the mortgage is …

Where do you do your best thinking?

by Steve Manning Ok, I’ll admit it. Some of my best ideas occur when I’m naked. Yes that’s right – the shower is the place where I often do my best thinking. And that got me thinking (in the shower of course); where do other soloists come up with their bright ideas and solutions to life’s problems? Is there a …