Are you lost for words?

by Steve Manning

Words. They’re everywhere. We hear them, speak them and read them all day long. So why is it so hard to write them down sometimes?

Whether it’s an important email, business letter, article, web page or advertisement, most of us have experienced writer’s block at some point in time.

Although you may be a good writer and have an idea of what you want to say, it can be extremely difficult at times to put pen to paper – or should I say fingers to keyboard.

That’s because language is a powerful thing, particularly when you’re trying to connect with someone or persuade him or her to do something. This is especially true with advertising and marketing communication.

So if you’ve never outsourced your writing to a professional copywriter, here are some reasons why you might:

1.  You’re too busy
You may be able to write copy, but when it’s one of a thousand things on your ‘to do’ list, it can be a dark cloud that hangs over your head. So give your copywriting to someone who does it for a living. Get it off your hands and concentrate on the 999 other things you need to do.

2. You know what you want to say, but you don’t know how to say it
A copywriter writes copy for a living, so they know how to find the right words for the task at hand. That’s their job. Let them worry about how to say it and get back to doing what you do best.

3.  You’re too close to the project
When your heart and soul has gone into a project, it’s hard to remain objective. Outsourcing the writing to a copywriter gives you a fresh and experienced set of eyes looking over the job.

4.  You find copywriting frustrating and time-consuming
Give it to someone who doesn’t! Hand it over and revel in the free time you’ve just acquired.

5.  The concept is brilliant but the words are missing
You may have a sensational design concept, but now you need the words to complete the picture. A professional copywriter can provide the final piece in the puzzle to achieve a winning result.

6.  You’ve written the copy but it needs a thorough edit and proof read
This is the perfect time to use a copywriter. They can put the polish on a piece of marketing or advertising material, as well as pick up any spelling, grammatical or structural inaccuracies.

7.  Your existing communication needs a re-fresh
You may have existing marketing collateral, but it’s becoming a little stale and outdated.
A copywriter can spruce things up and put a fresh spin on your message, without a full re-write.

So next time you’re lost for words, why not enlist the help of someone who plays with words for a living?

It may just save you time, money and heartache, plus you’ll get the words you need to attract more customers, connect with their emotions and persuade them to do business with you.